I just read Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, by Steven D. Levitt and Stephen J. Dubner.

This New York Times bestseller is an analytical exploration into social cause and affect.  Using analytics, Levitt shows how he was able to detect administrative cheating in the Chicago school districts, prove that sumo-wrestling is fixed, and suggested which baby names will be most popular in 2015.

I can't say enough good about this book.  It was compelling to read, and a great mind-opener about the value of the relatively-new field of business analytics.

Mike J Berry www.RedRockResearch.com