What is the ADKAR Change Management Model

The ADKAR model is a popular change management framework that helps individuals and organizations understand the stages of change, and how to manage change effectively. The ADKAR model was developed by Jeff Hiatt, the founder of Prosci, a leading change management firm.

ADKAR is an acronym that stands for:

  1. Awareness: This stage involves creating awareness about the need for change among the people who will be affected by it. This includes understanding the reasons for the change, the benefits of the change, and the potential impact of the change.

  2. Desire: In this stage, individuals need to have a desire to support the change. This involves understanding why the change is necessary and how it will benefit them and the organization.

  3. Knowledge: Once individuals have a desire to support the change, they need to acquire the knowledge necessary to make the change successfully. This includes training, education, and communication about the change.

  4. Ability: In this stage, individuals must have the skills and ability to make the change happen. This may involve providing additional resources, tools, or support to help people adapt to the change.

  5. Reinforcement: Finally, in this stage, individuals need to be reinforced and rewarded for making the change. This includes recognizing and celebrating successes, and providing ongoing support and encouragement to ensure that the change becomes a part of the organizational culture.

The ADKAR model is a useful framework for managing change because it focuses on the individual level, and helps to ensure that people have the necessary knowledge, skills, and motivation to make the change happen. By following the ADKAR model, organizations can increase their chances of success and achieve their desired outcomes.

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